Monday, January 10, 2011

The Creeping Death of Productivity

What a year 2010 was when it came to optimizing your entertainment. Hitting mainstream was the fact that you can easily access most any movie, any YouTube video, any podcast, most any song, hundreds of games, service reviews, facebook updates and tweets on any reasonable medium (TV, computer, PDA, tablet) and you can do it anytime for very reasonable fees. Most of the aforementioned are used strictly for entertainment and not business.

Now I’d like to believe I put a business spin on a lot of these activities, but that only goes so far and the unproductive side of all these goodies can creep up on you. I’ve had to adopt a “Time Blocking” type of strategy, like what Chris Brogan discusses here in his blog. For me, this includes the business and the fun side of using the new technology.

I believe that there is a serious new element in determining success now. It’s something that has always been there, but is ever more important and that is avoiding procrastination and maintaining focus in a world where the distraction possibilities have exploded.

Stay focused on task. List your goals. Block your time, giving yourself ample time for fun. And when you feel like you’re falling victim to an unwanted distraction, recognize it and hopefully the rest will take care of itself.

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