I was exiting my yoga class at the gym last week when someone struck up a conversation with me at the water fountain. He noticed I had just come from the class and he was curious about it. What style of yoga did we do? Did we do the chattamarangya (or something)? When we did said pose, did the instructor have us put our arm in front or behind our leg? Embarrassingly, I had no answers. I just “do” the yoga. I asked him about his yoga practice. He’s never done yoga. He’s been curious for years. He’s read up (obviously more than me) on the various styles and poses, even signed up for some classes, but just never was able to go through with one.
Now I ADMIRE his knowledge of yoga and he could certainly help me out there (actually he already has me scurrying to the books). I probably could not help him out primarily by talking ABOUT yoga with him. I could only help him by encouraging him to actually do what he knows to do.
And so it goes with a good consulting practice. How many consultants know stuff but don’t actually do it? And which is more helpful to a client – knowledge or results? It’s results. Are you observant enough to know when to pull back on the knowledge exhibition and ready to DO what it takes to make sure the client gets their end result? That is what it’s all about.